Point Watersports Club/ Logo & Branding

Logo Construction

I was required to design a new logo for the Point Watersports Club (PWC) and the overall brand identity across its various platforms. The primary aim was to develop a strong recognizable brand that will help the Point Watersports Club (PWC) enhance their visibility. The Point Watersports Club (PWC) must represent the following clubs, Point Yacht Club, Durban Ski Boat Club and Durban Undersea Club.

For the logo I played around with my negative space, the space between the 'P' and 'C' forms waves to empahise the water aspect. The colours are different shades of blue from the ocean.

The Branding

Corporate Identity